Hey  |

Hey is a multidisciplinary design studio based in Barcelona,
Spain specializing in brand management and editorial design,
packaging and interactive design.

We share the profound conviction that good design means
combining content, functionality, graphical expression and strategy.
As a result, we offer their clients a personal service based on mutual
understanding and trust, working to innovate from rationality and
directing advice to meet actual needs.

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space150 v27

Every 150 days the innovative mid-west agency space150 updates their entire corporate identity from business cards to website to environmental design on the agency’s doors. The futuristic branding for v27 was created in collaboration with designer and entrepreneur Taylor Pemberton.  If you visit space150’s site now you’ll see they recently moved on from v27 to v28.

My Intro to Visual Communication Final. I had to design stationary and come up with a company to represent my object for the semester, the drafting compass. I chose to go a very mathematical route because my company was named “Exact Architecture.” Everything is based off of the number 3:

  • The angle of the compass icon is 60 degrees, 1/6th of 360.
  • The small upper triangle’s diameter is 1/3 that of the lower, larger triangle.
  • The colors are 120 degrees apart on the color wheel which, when divided by two gives you 60 degrees for each triangle.
  • The grid used on all of the documents is made up of blocks that are multiples of 3 picas in size (1p0, 3p0, 6p0, 9p0, ect.)
  • The random arrangement and scale of the abstract and ornamental circles at the tops and bottoms of some pages is determined by a stroke that uses variables that are all multiples of three applied to a fractaliniar shape made entirely of circles.

The two parts of the logo mark (a drafting compass) represent what the architect does; The smaller blue triangle (the handle of the compass) represents the conceptual side, where the architect envisions the final product. The larger magenta triangle (the drawing point and the needle anchor) represents the physical output, the drawings and blueprints produced and sent to the company that constructs the building.

The strict grid is meant to represent what the company does — build complex structures out of simple parts. The circles are meant to represent the human aspect of architecture, with the rigid grid housing circles of all shapes and sizes.

I posted this a while ago, but since I’m about to do work on a company’s identity at work, I thought I’d share again.